I am curious, empathetic, collaborative, & believe in positive change. My strengths & passions include creative strategy, creative direction & brand building.
I have a professional & thorough understanding of advertising, design & communications, gained through diverse & holistic experiences within various industries, including research, education & government, both client & agency side, here & abroad, over 20 years.
The intersection of my skills & experience is an enormous benefit as I now focus on both creative strategy & creative direction. I am able to quickly understand client objectives & outcomes, production & running schedules, deadlines & dollars. I know that insightful ideas need to translate into brand exposure & awareness, & ultimately to increase revenue & strengthen customer loyalty. Where possible, I aim to drive purposeful solutions, as well as profitable outcomes.
With a BA in Design, Post Grad studies in Business/Comms, AWARD, UX & Leadership training, I have the ability to think laterally when problem solving. I aim to deliver unique, holistic & strategic communication solutions.
I seek customer insights with research to create unique, relevant & targeted campaigns, that are outcome driven & demonstrate results. I thrive in curated, agile teams & seek to work with others who are equally curious, thoughtful, creative, collaborative, professional & passionate, bringing diverse backgrounds & perspectives to each project.