If there was ever a business disrupting a service space, The Altar Electric (TAE) is it. Offering a Vegas style, competitively priced wedding registry service in a bar is an alternative from the previously unchallenged market space.
TAE are rock, edgy, bold and anything but vanilla. They wanted branding to reflect this, which had sentiments of Vegas neon lights, but with a contemporary edge.
For their ‘Screw Vegas’ launch (September 2017) we developed band posters and postcards distributed throughout the CBD and Inner North Melbourne, in good company with other sell out touring shows.
With the terrible, yet timely, Marriage Equality Vote held in Australia during TAE’s branding is inclusive to all. Love, really is Love.
Services Provided: ‘Screw Vegas’ Launch Campaign Marketing Material; Brand Identity & Guidelines; Art Direction, &; Design & Artwork.